Play Reel

UI as bridge, design as verse. 20 years in games — where touch meets soul.

Graduated in 2000, with 25 years shaping game interfaces across borders. I speak through visuals, blending function with feeling — where UI becomes poetry between player and play.

About Me

I graduated with a design major in 2000 and have since spent over two decades immersed in the realms of game and software design. My expertise lies in crafting graphical and interface designs, and I have contributed to major international studios both in China and abroad. I take pride in blending art with technology, creating unique visual experiences through the medium of games.

Over the years, my work has reached a global audience, embodying not just technical skill but a deep devotion to the art of design.

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“From concept to execution, their work exceeded expectations. Every detail showed care, clarity, and vision.”

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“It’s more than just great design—it’s thoughtful, collaborative, and always focused on what matters most to our brand.”

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Position

“We’ve worked with many studios, but this felt different. Honest collaboration, sharp thinking, and work that truly resonates.”

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Services

We’re consultants and craftspeople. We integrate brand, experience, and technology to create lasting value for our clients.

News

As we curiously explore the digital world, crafting new experiences, we try to take the time to share our findings.

Clients

Armani
/
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Cantiere del Pardo
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Dickies
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Essilor Luxottica
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Ferrari
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Furla
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Hoka
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Moncler
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Moose Knuckles
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Transforming Arial into a global creative powerhouse

Reviving Walden through customer experience innovation

Scaling Cleo from DVD rentals to streaming dominance

Transforming Arial into a global creative powerhouse

Reviving Walden through customer experience innovation

Scaling Cleo from DVD rentals to streaming dominance

Pricing

Personalized
plans and pricing

Subscription

Tactile

Startups and early-stage ventures looking to build a strong digital foundation.

$7,500

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most
Subscription

Immersive

Growth-focused companies aiming to elevate their presence and expand their potential.

$15,500

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most
Fast Turnaround

Sprint

Established organizations ready to lead through end-to-end digital change.

$10,000

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most
Subscription

Tactile

Startups and early-stage ventures looking to build a strong digital foundation.

$7,750

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most
Subscription

Immersive

Growth-focused companies aiming to elevate their presence and expand their potential.

$15,750

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most
Fast Turnaround

Sprint

Established organizations ready to lead through end-to-end digital change.

$10,750

/Month

Explore plan
  • End-to-end digital strategy and execution
  • Tailored tech solutions built to fit your needs
  • A focused team committed to your project
  • Localization and strategy for global markets
  • Seamless adaptation for regional relevance
  • Round-the-clock support when it matters most

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